ROI – Emerald Direct Mail

11 Mar 2015

What Size Postcard is Best?

by Marie | posted in: Booth traffic, Direct Mail, Direct Marketing, ROI, Tradeshow marketing | 0

The “best” postcard size, in strict ROI terms, requires testing campaigns to determine which provides you the highest return on your investment. In practice, testing is not always practical and/or “best” may be subjective, particularly if you have broad marketing … Continued

11 Mar 2015

Six cost efficient tips to drive booth traffic, leads, sales and ROI

by Marie | posted in: Booth traffic, Direct Mail, Direct Marketing, ROI | 0

Since you are reading this post, you certainly know know that exhibiting at tradeshows takes significant time and resources. For many firms, it is the most important and most expensive line item in their market budgets. Regardless of budget size, … Continued