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Booth traffic

11 Mar 2015

What Size Postcard is Best?

by Marie | posted in: Booth traffic, Direct Mail, Direct Marketing, ROI, Tradeshow marketing | 0

The “best” postcard size, in strict ROI terms, requires testing campaigns to determine which provides you the highest return on your investment. In practice, testing is not always practical and/or “best” may be subjective, particularly if you have broad marketing … Continued

11 Mar 2015

List Rental and Third Party Mail House

by Marie | posted in: Booth traffic, Direct Mail, Direct Marketing, Tradeshow marketing | 0

Third Party Mail House (a.k.a. 3rd Party Mail House or Bonded Mail House)It seems almost every event or tradeshow organizer has a different set of rules for allowing exhibitors use of the show’s attendee mailing lists. Some organizers provide attendee … Continued

11 Mar 2015

Six cost efficient tips to drive booth traffic, leads, sales and ROI

by Marie | posted in: Booth traffic, Direct Mail, Direct Marketing, ROI | 0

Since you are reading this post, you certainly know know that exhibiting at tradeshows takes significant time and resources. For many firms, it is the most important and most expensive line item in their market budgets. Regardless of budget size, … Continued

Recent Posts

  • Return on Investment (ROI) for Attendee List Rental by Tradeshow Exhibitors
  • What Size Postcard is Best?
  • List Rental and Third Party Mail House
  • 7 Ways the Internet Makes Direct Mail Better
  • 4 Tips that apply to All Direct Marketing

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